Job Title: Performance Marketing Intern (Meta Ads)
Company: Cyboard School
Location: On-site
Internship Duration: 6 Months
Stipend: As per company policy
Role Overview
Cyboard School is seeking a motivated and data-driven Performance Marketing Intern (Meta Ads) for a six-month on-site internship. This role is ideal for candidates who are eager to learn and execute paid advertising campaigns focused on lead generation and business growth. The intern will gain hands-on exposure to live ad budgets, campaign optimization, and performance analysis within the education sector.
Key Responsibilities
- Assist in creating, launching, and managing Meta (Facebook & Instagram) advertising campaigns
- Conduct audience research and set up targeting strategies
- Coordinate with the creative team to develop ad copies, creatives, and video assets
- Monitor daily campaign performance and identify areas for improvement
- Optimize campaigns to improve CPL, CTR, conversions, and overall ROI
- Track incoming leads and share lead quality insights with the sales team
- Maintain daily performance trackers and prepare weekly campaign reports
Key Performance Indicators (KPIs)
- Leads Generated: Achievement of monthly lead targets
- Cost Per Lead (CPL): Maintained within defined benchmarks
- Click-Through Rate (CTR): Meets or exceeds industry standards
- Creative Testing: Minimum of 23 new creatives tested per week
- Campaign Optimization: Continuous improvement in performance metrics
- Qualified Leads (QL%): Maintenance of healthy lead quality ratios
- Reporting: Accurate daily tracking and timely submission of weekly reports
Required Skills & Qualifications
- Basic understanding of paid digital advertising concepts
- Familiarity with Meta Ads Manager (preferred)
- Foundational knowledge of marketing funnels, ad creatives, and audience targeting
- Strong analytical mindset with attention to performance data and metrics
- Willingness to learn, test, iterate, and optimize campaigns
- Basic proficiency in Google Sheets or Microsoft Excel
What You'll Gain
- Hands-on experience managing live Meta Ads campaigns with real budgets
- Exposure to performance marketing strategies within the education sector
- Mentorship and guidance from experienced performance marketers
- Internship certificate and potential opportunity for a full-time role based on performance
How to Apply
Interested candidates may apply by sharing their resume.
- Email: [Confidential Information]
- Contact Number: 7428264752
Note: This is a paid internship.Skills: audience targeting,fcebook ads,google sheets,lead generation,ctr,cpl optimization,creative testing,post campaign analysis,ms excel
