Performance Marketing Head

–

: Makoons Play School

: Head Office, Noida Sector 63

: 10+ Years

: Full-Time

: Work From Office (WFO)

Makoons Play School is looking for an experienced Head of Performance Marketing to lead digital advertising strategies, drive quality lead generation, and accelerate business growth through Meta Ads and Google Ads. The candidate will oversee campaign performance, advertising budgets, and team productivity to drive preschool admissions and franchise acquisition.

•Develop and execute performance marketing strategies aligned with business objectives.

•Lead and optimise paid campaigns across and .

•Drive quality leads for preschool admissions, centre enquiries, and franchise acquisition.

•Manage advertising budgets, campaign allocation, bidding strategies, and ROI.

•Monitor KPIs such as CPL, CPC, CTR, CPA, conversion rates, and ROAS.

•Lead, mentor, and manage the performance marketing team.

•Optimize campaigns through A/B testing of creatives, ad copy, audiences, and landing pages.

•Ensure accurate conversion tracking using GA4, Google Tag Manager, and Meta Pixel.

•Analyze campaign data to improve lead quality, conversions, and cost efficiency.

•Collaborate with creative, content, sales, and franchise teams to improve results.

•Prepare performance reports, forecasts, and strategic recommendations for management.

•Stay updated with advertising platform changes, digital marketing trends, and competitor strategies.

•Graduate/Postgraduate in Marketing, Digital Marketing, Business, or a related field.

•+ .

•Strong hands-on expertise in is mandatory.

•Proven experience managing substantial advertising budgets and lead-generation campaigns.

•Strong understanding of funnel optimisation, audience targeting, analytics, and conversion tracking.

•Demonstrated ability to lead teams and deliver measurable business growth.

•Excellent analytical, strategic planning, communication, and decision-making skills.

•Experience in , , franchise, or multi-location businesses will be preferred.

: | | | | | &

Join Makoons Play School and lead performance marketing strategies that drive admissions, franchise expansion, and sustainable business growth.

#Hiring#PerformanceMarketing#DigitalMarketingJobs#GhaziabadJobs#MarketingCareers#Makoons#NowHiring #HeadPerformanceMarketing