Performance marketing

About the Role:

We're looking for a detail-oriented Performance Marketing Ads Operations Executive to manage, execute, and optimize paid campaigns across meta and google. This role is focused on smooth campaign execution, tracking accuracy, and day-to-day ad account operations.

Key Responsibilities:

● Launch, manage, and monitor campaigns across platforms like Meta (Facebook & Instagram), Google Ads, and others

● Ensure error-free campaign setup (UTMs, budgets, audiences, creatives, tracking)

● Handle daily ad operations: budget updates, campaign duplication, scaling, and pausing

● Monitor key metrics and flag performance drops

● Coordinate with creative and marketing teams for ad copies, creatives, and iterations

● Maintain campaign hygiene (naming conventions, structure, account organization)

● Troubleshoot ad disapprovals

● Generate daily/weekly performance reports and insights

● Implement A/B tests for creatives, audiences, and landing pages.

Requirements:

● 1.5–3 years of experience in performance marketing or ads operations

● Hands-on experience with Meta Ads Manager and Google Ads

● Strong understanding of campaign structure, funnels, and tracking

● High attention to detail and ability to manage multiple products simultaneously

● Basic understanding of conversion optimization and performance metrics

What Success Looks Like:

● Campaigns go live without errors

● Stable and improving CPA/ROAS/CM3

● Fast turnaround on execution and optimizations

● Clean, well-structured ad accounts