Job Description

About The Company

Udyog Paathshala is a dynamic and innovative organization dedicated to empowering businesses through cutting-edge digital marketing solutions. With a strong focus on performance-driven strategies, we help our clients achieve measurable growth and success in competitive markets. Our team comprises passionate professionals who are committed to delivering excellence in every project, fostering a collaborative environment that encourages creativity, innovation, and continuous learning. At Udyog Paathshala, we believe in building long-term partnerships with our clients, providing tailored marketing solutions that align with their unique business objectives and drive sustainable results.

About The Role

We are seeking an experienced Performance Marketing Specialist to join our expanding team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate should possess a proven track record in generating high-quality leads specifically for B2B companies and managing campaigns that deliver measurable business outcomes. Your expertise will directly contribute to our clients growth by developing innovative strategies, managing budgets efficiently, and continuously improving campaign performance. This position offers an exciting opportunity to work in a fast-paced environment where your skills will have a direct impact on client success and organizational growth.

Qualifications

Minimum of 2–4 years of hands-on experience in performance marketing, particularly in B2B lead generation campaigns.
Proficiency in managing Google Search, Display, YouTube, and Performance Max campaigns.
Strong expertise in Meta Facebook and Instagram advertising platforms.
In-depth knowledge of LinkedIn Lead Generation and B2B advertising strategies.
Experience working with digital marketing agencies is essential.
Solid understanding of lead generation funnels, landing page optimisation, remarketing, and conversion rate optimisation.
Proficiency in analytics and tracking tools such as GA4, Google Tag Manager, Meta Pixel, and LinkedIn Campaign Manager.
Exceptional analytical and problem-solving skills with the ability to interpret data and derive actionable insights.
Excellent project management skills, capable of handling multiple campaigns and clients simultaneously.
Strong communication skills and a collaborative mindset to coordinate effectively with cross-functional teams.

Responsibilities

Plan, develop, and execute paid advertising campaigns across Google, Meta, and LinkedIn platforms, aligning with client objectives and KPIs.
Create and implement performance marketing strategies tailored for B2B brands to ensure lead quality and quantity.
Conduct comprehensive audience research, keyword analysis, competitor analysis, and campaign planning to optimise campaign performance.
Design, test, and optimise ad copies, creatives, audiences, and landing pages to improve engagement and conversion rates.
Set up and manage conversion tracking using tools such as Google Analytics, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
Monitor campaign performance metrics regularly, adjusting budgets, targeting, bidding strategies, and creatives to maximise ROI.
Generate detailed weekly and monthly performance reports, providing actionable insights and recommendations for improvement.
Collaborate closely with content, design, sales, and web development teams to ensure cohesive campaign execution and alignment with overall marketing strategies.
Track the entire lead funnel from ad click to conversion and qualification, ensuring data accuracy and campaign effectiveness.

Benefits

At Udyog Paathshala, we offer a comprehensive benefits package designed to support our employees professional growth and well-being. You will have the opportunity to work in a dynamic and collaborative environment with exposure to diverse projects and clients. Our benefits include competitive salary packages, performance-based incentives, flexible working hours, and a hybrid work model that promotes work-life balance. We also invest in continuous learning and development through training programs, workshops, and certifications to help you stay ahead in the rapidly evolving digital marketing landscape. Additionally, our supportive team culture encourages innovation, recognition, and career advancement within the organization.

Equal Opportunity

Udyog Paathshala is an equal opportunity employer. We are committed to fostering an inclusive environment where all employees and applicants are treated with respect and fairness, regardless of race, gender, age, religion, disability, sexual orientation, or any other characteristic protected by law. We believe that diversity drives innovation and creativity, and we strive to create a workplace that reflects these values. We encourage candidates from diverse backgrounds to apply and join our team in contributing to our mission of delivering exceptional digital marketing solutions.