We're looking for a performance-driven Meta Ads Expert to plan, execute, and optimize high-converting Facebook & Instagram ad campaigns. You'll manage budgets, test creatives and audiences, track ROAS, and scale winning campaigns for lead generation and conversions.
Key Responsibilities
- Plan, execute, and scale Meta and Google Ads campaigns focused on high-intent lead generation and conversions.
- Continuously optimize bids, budgets, and targeting to maximize ROAS and minimize CPA across all platforms.
- Lead A/B testing initiatives for ad creatives, copy, and landing pages to identify and scale winning assets.
- Build and manage advanced audience segments, utilizing custom audiences, lookalikes, and Meta Pixel data.
- Ensure precise conversion tracking and attribution by managing Meta Pixel, Conversions API, and GA4 setups.
- Deliver data-driven performance reports with actionable insights to guide future marketing spend and strategy.
About Company: Introducing Sorbet Labs, an avant-garde digital marketing startup reshaping B2B and B2C landscapes. Sorbet Digital prioritizes quality, offering bespoke solutions for businesses. Specializing in content SEO, we weave compelling narratives that resonate and fuel organic growth. Our innovative strategies leverage data-driven insights to optimize campaigns, ensuring maximum impact. Tailoring solutions to B2B dynamics, we amplify brand visibility and engagement. Sorbet Digital isn't just a marketing partner; we're architects of sustainable growth, seamlessly blending creativity with precision. Join us at the forefront of digital evolution, where excellence meets expansion, and businesses thrive.
