Job Description
This role is for one of Zepcruit's clients.
We are hiring a results-driven SEM & Performance Marketing Executive to manage, optimise, and scale paid advertising campaigns across Google, Meta, and additional platforms. The ideal candidate must have strong analytical skills, hands-on campaign experience, and a deep understanding of full-funnel performance marketing.
Key Responsibilities
Core Performance Marketing Deliverables
Plan, execute, and optimise multi-platform performance marketing campaigns
Handle full-funnel strategy: awareness → consideration → conversion
Manage budgets, ROAS, CAC, and performance KPIs
Build retargeting funnels and custom audience strategies
Conduct A/B testing for creatives, audiences, and landing pages
Monitor campaign health daily and implement optimisation actions
Generate weekly/monthly performance dashboards with insights
Google Ads Management
Set up and optimise campaigns across Search, Display, Shopping, and YouTube
Conduct keyword research, competitor analysis, and targeting
Improve Quality Score, reduce CPA, and drive high-intent traffic
Meta Ads (Facebook & Instagram)
Create and manage conversion-focused campaigns
Build retargeting layers and lookalike audiences
Optimise ad placements, creatives, and messaging for better conversions
Paid Campaign Execution
End-to-end campaign setup, tracking, optimisation, and reporting
Implement conversion tracking using GTM, Pixels, UTM parameters
Work with creative teams to ensure performance-driven creatives
Maintain campaign hygiene and ensure platform policy compliance
SEO Support
Keyword research for content teams
On-page optimisation recommendations
Assist in link-building and improving organic visibility
Track organic performance using analytics tools
What We're Looking For
2–3 years of experience in SEM & performance marketing
Strong command of Google Ads, Meta Ads Manager, Analytics & GTM
Ability to analyse data and drive actionable insights
Understanding of conversion optimisation & basic landing page UX
Knowledge of SEO fundamentals
Performance-driven mindset with an eye for detail
Good to Have
Experience with LinkedIn or Pinterest Ads
Google Ads / Meta Blueprint certifications
Understanding of CRM and automation workflows
What You Get
Exposure to high-growth brands and multi-industry campaigns
A learning-driven environment with real strategy involvement
Competitive salary
End-to-end ownership of performance marketing campaigns
