This role is for one of Zepcruit's clients.

KERTUS

About Company:

At Kertus, we're committed to crafting tailored solutions for all communication needs. With integrity as our foundation, we excel in SMART strategies and STAR execution, ensuring consistent brand connection. Our integrated communications services adapt to the evolving media landscape, backed by years of experience in experiential marketing and personalized engagement.

We are looking for a results-driven SEM to plan, execute, and scale high-performing paid advertising campaigns across Google, Meta, and other digital platforms. This role requires strong analytical skills, hands-on campaign management experience, and a deep understanding of full-funnel performance marketing.

Key Responsibilities:

Core Performance Marketing

Plan, execute, and optimise multi-platform performance marketing campaigns
Develop and manage full-funnel strategies (Awareness → Consideration → Conversion)
Manage budgets, ROAS, CAC, and key performance KPIs
Build retargeting funnels and custom audience strategies
Conduct A/B testing for creatives, audiences, and landing pages
Monitor campaign performance daily and implement optimisation strategies
Prepare weekly and monthly performance reports with actionable insights

Google Ads Management

Set up and optimise campaigns across Search, Display, Shopping, and YouTube
Conduct keyword research, competitor analysis, and audience targeting
Improve Quality Score, reduce CPA, and drive high-intent traffic

Meta Ads (Facebook & Instagram)

Create and manage conversion-focused ad campaigns
Build layered retargeting strategies and lookalike audiences
Optimise placements, creatives, and messaging for better performance

Paid Campaign Execution

Manage end-to-end campaign setup, tracking, optimisation, and reporting
Implement conversion tracking using Google Tag Manager, Pixels, and UTM parameters
Collaborate with creative teams to develop performance-driven ad creatives
Maintain campaign hygiene and ensure platform policy compliance

SEO Support

Conduct keyword research to support content strategy
Provide on-page SEO optimisation recommendations
Assist with link-building initiatives and improving organic visibility
Track and report organic performance using analytics tools

What We're Looking For:

2–3 years of hands-on experience in SEM & performance marketing
Strong expertise in Google Ads, Meta Ads Manager, Google Analytics, and GTM
Ability to analyse campaign data and generate actionable insights
Understanding of conversion rate optimisation and landing page UX basics
Knowledge of SEO fundamentals
Detail-oriented, analytical, and performance-focused mindset

Good to Have:

Experience with LinkedIn Ads or Pinterest Ads
Google Ads and/or Meta Blueprint certifications
Understanding of CRM systems and marketing automation workflows

What You Get:

Exposure to high-growth brands across multiple industries
A fast-paced, learning-driven environment with real strategy involvement
Competitive salary
End-to-end ownership of performance marketing campaigns

Performance Marketing Executive