Performance Marketing Executive

Key Responsibilities

• Develop and execute performance marketing strategies across PPC, social media advertising, and retarget campaigns

• Manage and optimize advertising budgets to maximize ROI and campaign performance

• Analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and Google Tag Manager

• Monitor and improve KPIs such as CPC, CPA, ROAS, CTR, and customer lifetime value (LTV)

• Conduct A/B testing, audience segmentation, and landing page optimization to improve conversion rates

• Collaborate with content, design, and sales teams to align marketing campaigns with business objectives

• Track competitor activities and industry trends to improve bidding strategies and audience targeting

Required Qualifications

• 3–5 years of hands-on experience in performance marketing with a proven track record of scaling paid campaigns

• Strong expertise in Google Ads, Meta Ads, SEO/SEM, and Performance Analytics

• Proficiency in Excel and basic SQL knowledge

• Bachelor's degree in Marketing, Business Administration, or a related field

• Experience using Google Analytics, Google Tag Manager, and marketing automation platforms

• Strong analytical, communication, and problem-solving skills with a data-driven mindset

Preferred Qualifications