Company Description
The Green Hype is a creative social media and ad film agency that blends storytelling, branding, and futuristic AI-powered content. We create scroll-stopping campaigns, engaging videos, and high-impact visuals across industries constantly pushing the boundaries of creativity and performance.
Role Description: Performance Marketing Specialist
You will be responsible for driving growth through paid media while closely aligning performance strategy with social media execution. This role sits at the intersection of ads, analytics, and social platforms, ensuring campaigns perform not just in numbers but also in brand impact.
Your goal will be and not limited to also being a creative director and creating ads and social media content and we'll be managing social media and client communication creating an analytics dashboards and visions.
Responsibilities
- Plan, execute, and optimise paid campaigns across Meta, Google, and other digital platforms
- Handle and oversee paid social media campaigns, including audience targeting, creatives, and scaling strategies
- Work closely with the social media team to ensure organic and paid content alignment
- Drive measurable growth through performance-focused strategies
- Analyse campaign performance and prepare clear, actionable performance reports
- Manage budgets, CAC, ROAS, and overall campaign efficiency
- Conduct A/B testing on ad creatives, copies, formats, and audiences
- Track funnel performance and identify opportunities for optimisation
- Collaborate with creative & content teams to build high-performing ad assets
- Stay updated with platform algorithms, social media trends, and performance best practices
Requirements
- 3+ years of experience in performance marketing (agency or brand side)
- Strong hands-on expertise in Meta Ads Manager & Google Ads
- Working knowledge of social media platforms from a performance perspective
- Experience with analytics tools (GA4, Meta Pixel, GTM, etc.)
- Strong ability to read data, derive insights, and execute winning strategies
- Good communication and cross-team coordination skills
- Experience with D2C / e-commerce brands is a plus
What We Offer
- Opportunity to work with a fast-growing creative & performance-driven agency
- Exposure to high-impact social media and ad film campaigns
- Creative freedom paired with strong performance accountability
- Learning, growth, and mentorship from industry experts
- A culture that values experimentation, ideas, and execution
