Performance Marketing Executive

We are seeking a result-driven Performance Marketing Executive to join our team in the US Travel Industry. The ideal candidate will have a strong background in PPC marketing and paid media, with a focus on generating quality travel leads and online bookings. This role requires expertise in managing Google Ads and Meta Ads campaigns, as well as experience with travel PPC campaigns. Key Responsibilities: - Develop, implement, and manage PPC campaigns across various platforms, including Google Ads and Meta Ads. - Optimize campaigns for ROI, ROAS, and conversion rates, ensuring maximum efficiency and effectiveness. - Conduct keyword research and competitor analysis to inform campaign strategies. - Manage display, remarketing, and retargeting campaigns to enhance brand visibility and lead generation. - Utilize Google Analytics, GTM, and Search Console to track performance metrics and make data-driven decisions. - Collaborate with the team to create and execute travel affiliate and OTA campaigns. - Stay updated on industry trends and best practices to continuously improve campaign performance. Required Skills: - Proven experience in PPC marketing and paid media, specifically within the travel industry. - Strong knowledge of Google Ads, Meta Ads, and Google Analytics. - Experience in managing travel PPC campaigns and generating quality leads. - Ability to analyze data and optimize campaigns for better performance. - Excellent communication and collaboration skills. If you are passionate about performance marketing and have the required experience in the US Travel Industry, we encourage you to apply for this exciting opportunity.

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