Performance Marketing Executive

About Ultronix Academy

Ultronix Academy is an early-stage education company building practical, outcome-driven software engineering programs designed for the AI era.

Our focus is on helping learners develop real engineering capability through structured learning, DSA, software development, projects, assessments, mentorship, and career support.

As we build our next phase of growth, we are looking for a Performance Marketing Executive who can take meaningful ownership of customer acquisition, growth funnels, and measurable business outcomes.

About the Role

This is not a traditional social media management position.

You will work closely with the Founder & CEO to help build and operate Ultronix Academy's customer acquisition engine.

You will work across the complete funnel:

Campaign → Landing Page → Lead → Webinar → Qualification → Follow-up → Enrollment → Revenue

Your performance will be evaluated through qualified leads, conversion rates, acquisition efficiency, enrollments, CAC, and revenue—not simply reach, followers, impressions, or posting frequency.

Key ResponsibilitiesPerformance Marketing

• Plan, launch, manage, and optimise Meta Ads campaigns.
• Build lead-generation and conversion campaigns.
• Conduct audience research and develop targeting and retargeting strategies.
• Continuously test creatives, hooks, copy, audiences, offers, and campaign structures.
• Monitor metrics such as CTR, CPC, CPM, CPL, CPA, CAC, and conversion rates.
• Identify underperforming campaigns and take data-driven optimisation decisions.

Funnel & Conversion Optimisation

• Analyse the entire customer acquisition journey.
• Identify drop-offs across landing pages, registration forms, webinars, qualification, and enrollment.
• Work with the Founder and product team to improve landing pages, messaging, CTAs, and offers.
• Improve lead quality rather than focusing only on lead volume.

Webinar Growth

• Help build and operate recurring webinar acquisition campaigns.
• Manage webinar registration campaigns and retargeting.
• Improve registration-to-attendance rates.
• Support reminder and no-show recovery campaigns.
• Analyse webinar-to-application and application-to-enrollment conversion.

Analytics & Attribution

• Work with GA4, Meta Pixel, conversion events, UTMs, and attribution.
• Track campaign and funnel performance accurately.
• Maintain structured weekly reporting covering:
• Marketing spend
• Leads generated
• Qualified leads
• Cost per lead
• Webinar registrations
• Attendance rate
• Applications
• Qualified prospects
• Paid enrollments
• Customer acquisition cost
• Revenue generated

CRM & Lead Management

• Maintain accurate lead stages and source attribution.
• Track follow-ups and conversion status.
• Coordinate closely with the Founder and admissions process.
• Support WhatsApp, email, remarketing, and lead-nurturing initiatives.

Creative Strategy

You are not expected to be a full-time graphic designer or video editor.

However, you should understand what makes performance creatives work and should be capable of developing clear briefs for designers, editors, and creators.

What We're Looking For

• 1–3 years of hands-on experience in Performance Marketing, Growth Marketing, Paid Acquisition, Lead Generation, or a similar role.
• Strong practical knowledge of Meta Ads Manager.
• Experience running lead-generation or conversion campaigns.
• Strong understanding of marketing and sales funnels.
• Ability to discuss previous campaigns using actual numbers.
• Understanding of CPL, CPA, CAC, CTR, conversion rates, and marketing ROI.
• Working knowledge of GA4, Meta Pixel, conversion tracking, and UTMs.
• Strong Excel or Google Sheets skills.
• Understanding of landing-page optimisation and CRO.
• Strong analytical and problem-solving ability.
• Good communication skills.
• Ability to work directly with the Founder in a fast-moving startup environment.
• Strong ownership and accountability.

Good to Have

Experience with any of the following will be an advantage:

• EdTech or education
• Webinar funnels
• Google Ads
• CRM platforms
• WhatsApp or email automation
• SaaS or D2C growth
• Career-focused programs
• Admissions or consultative sales funnels
• Landing-page experimentation

This Role May Not Be For You If

• Your experience is primarily social media posting.
• Your definition of marketing success is followers, likes, impressions, or reach.
• You have never independently worked with Meta Ads Manager.
• You cannot explain previous campaigns using measurable results.
• You prefer executing tasks without taking ownership of outcomes.
• You are uncomfortable being accountable for business results.

What Success Looks Like

Our goal is to build a repeatable acquisition system where we clearly understand:

How much we invest → how many qualified prospects we acquire → how many convert → how much revenue we generate.

As Ultronix Academy grows, strong performance in this role can lead to significantly larger ownership within our Growth & Revenue function.

How to Apply

Along with your application, please be prepared to discuss 1–2 paid campaigns you have personally managed, including:

• Platform
• Campaign objective
• Approximate ad spend
• Leads or conversions generated
• CPL / CPA / CAC
• Revenue or business outcome, where applicable
• Your specific contribution to the campaign

We are looking for people who can demonstrate real campaign ownership, analytical thinking, and measurable business impact.

Employment Type: Full-Time

Experience: 1–3 Years

• Workplace Type: On-site