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Selfcraft Media

Performance Marketing Executive

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  • Posted 16 hours ago
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Job Description

Company Overview:

We are looking for a Performance Marketing Executive (Fresher to 1 year experience) who is passionate about paid advertising, data, and growth. This role is ideal for someone eager to learn, experiment, and scale eCommerce sales through Google Ads and Meta Ads while maintaining efficiency and ROAS. You will work closely with our eCommerce and creative teams to execute, optimize, and grow paid campaigns.

Key Responsibilities:

  • Assist in planning, executing, and optimizing paid campaigns on Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram).
  • Support monthly sales and performance targets while learning to manage ROAS and budgets effectively.
  • Track and analyze campaign performance using Google Analytics (GA4) and other reporting tools.
  • Prepare performance reports using Google Sheets (basic formulas, pivots, and dashboards).
  • Coordinate with the creative team to test ad creatives, copies, and audiences.
  • Monitor daily performance metrics such as CPA, CTR, ROAS, Conversion Rate, and Bounce Rate, and report insights.
  • Conduct basic competitor and market research to identify trends and opportunities.
  • Assist in audience building and funnel strategies for D2C eCommerce campaigns.

Requirements

  • 01 year of experience or strong internship/learning exposure to Google Ads and Meta Ads.
  • Basic understanding of Google Analytics (GA4) and conversion tracking.
  • Working knowledge of Google Sheets for reporting and analysis.
  • Fundamental understanding of eCommerce funnels, ads testing, and tracking pixels.
  • Strong analytical mindset with eagerness to learn and grow in performance marketing.
  • Self-motivated, detail-oriented, and comfortable working with numbers and data.

Good to have

  • Exposure to Shopify, WooCommerce, or other eCommerce platforms.
  • Basic knowledge of Google Tag Manager, UTMs, Hotjar, or Clarity.
  • Interest or basic understanding of email marketing and retention strategies.

Why join us:

  • Ideal role to kick-start your career in performance marketing.
  • Hands-on learning with real budgets and live campaigns.
  • Opportunity to work with fast-growing D2C eCommerce brands.
  • Supportive team environment with mentorship and growth opportunities.
  • Competitive salary with performance-based incentives.

How to apply:

Interested candidates can send their resume to [Confidential Information]

Subject:Performance Marketing Executive Application [Your Name]

Or contact us directly at 7878757900.

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About Company

Job ID: 139367727