About The Opportunity
A fast-scaling SaaS and digital marketing innovation hub, we empower global businesses with data-driven growth strategies, automated campaign orchestration, and scalable customer acquisition systems. Our Performance Marketing team sits at the heart of revenue acceleration—combining platform intelligence, behavioral analytics, and real-time optimization to drive measurable ROI across paid channels.
Role & Responsibilities
- Plan, execute, and optimize performance campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms for SaaS clients.
- Build and manage UTM-tagged tracking setups, conversion funnels, and attribution models using Google Analytics 4 and Google Tag Manager.
- Monitor KPIs (CPC, ROAS, CAC, LTV) daily, identify performance gaps, and implement data-backed bid, audience, and creative optimizations.
- Collaborate with creatives and product teams to A/B test ad copy, landing pages, and audience segments for higher conversion yield.
- Automate reporting with Looker Studio or Tableau dashboards to deliver real-time campaign insights and forecasting models.
- Stay ahead of platform algorithm shifts, emerging paid media trends, and regulatory changes (e.g., iOS ATT, GA4 migration).
Skills & Qualifications
- Must-Have
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- UTM Tracking
- Looker Studio
- ROAS Optimization
- Conversion Rate Optimization (CRO)
- Programmatic Advertising
- Preferred
- LinkedIn Ads
- TikTok Ads
- Google Tag Manager
Benefits & Culture Highlights
- On-site collaborative environment with daily cross-functional standups and growth sprints.
- Weekly performance deep-dives and upskilling workshops with industry leaders.
- Performance-linked bonuses and recognition rewards based on campaign ROI impact.
Skills: data,analytics,optimization,linkedin,saas,looker,google analytics,google tag manager,google,models
