About The Opportunity

A fast-scaling B2B SaaS company in the enterprise communications and customer engagement tech space, we empower global B2B brands to scale their go-to-market motion using performance-driven digital marketing. Our marketing team blends data, automation, and strategic channel experimentation to drive pipeline, CAC efficiency, and revenue-attribution clarity across LinkedIn, Google, and emerging SaaS ad platforms.

Role & Responsibilities

Plan, execute, and optimize multi-channel performance campaigns across LinkedIn Ads, Google Ads, and programmatic platforms for SaaS lead gen and pipeline acceleration.
Build and refine audience segments using firmographic, intent, and behavioral signals to maximize conversion rate and lower CAC.
Track, analyze, and report on campaign ROI, LTV:CAC ratios, and funnel drop-off using GA4, HubSpot, and custom attribution models.
Collaborate with Sales and Product teams to align messaging, track qualified leads, and iterate creatives based on conversion lift.
Automate bid strategies, audience exclusions, and campaign tagging using scripts, Zapier, and platform-native automation tools.
Run AB tests on creatives, landing pages, and CTAs to continuously improve conversion efficiency and reduce cost per SQL.

Skills & Qualifications

Must-Have
LinkedIn Ads
Google Ads (Search & Performance Max)
HubSpot
Google Analytics 4 (GA4)
UTM tagging & campaign tracking
Lead attribution modeling
SQL (basic queries for data extraction)
Excel/Google Sheets (pivot tables, VLOOKUP, data cleaning)
Preferred
Experience with Programmatic B2B Ads (Meta Lead Ads, Demandbase, 6sense)
Familiarity with SaaS metrics (MRR, Churn, CAC, LTV)
Basic HTML/CSS for landing page tweaks

Benefits & Culture Highlights

On-site hybrid flexibility with a modern tech workspace in India
Direct exposure to revenue metrics and high-impact decision-making
Fast-track growth path into performance marketing leadership within 12–18 months

Skills: saas,data,b2b,automation,linkedin,cac,hubspot,attribution,basic

SAAS Performance Marketing Executive (B2B)