Company Description
NikahForever is India's leading Community Matrimony platform, dedicated to making marriages simple and accessible. With a mission to foster a stronger community, we have proudly facilitated 70,000+ successful matches and served over 2 million+ members. By leveraging AI-based algorithms, we streamline the process of searching and connecting with compatible profiles. Our platform redefines how people perceive and approach marriage, ensuring an easy and efficient experience.
Performance Marketing Executive
Experience: 1–2 Years
Location: New Delhi
Employment Type: Full-Time
About the Role:
We are looking for a data-driven and growth-oriented Performance Marketing Executive who has hands-on experience managing Google Ads campaigns. The ideal candidate should understand campaign optimization, audience targeting, conversion tracking, and performance analysis to drive high-quality leads and business growth.
This role requires strong analytical thinking, attention to detail, and the ability to continuously optimize campaigns for better ROI.
Key Responsibilities
- Plan, create, and manage Google Ads App Campaigns for app installs and user acquisition.
- Optimize campaigns for key metrics such as CPI, CPA, ROAS, retention, and conversion rate.
- Conduct keyword, audience, creative, and campaign performance analysis.
- Monitor daily campaign performance and make data-driven optimization decisions.
- Manage budgets efficiently to achieve maximum ROI.
- Coordinate with the creative team for ad assets such as images, videos, and copy.
- Track app campaign performance using tools such as Google Ads and Google Analytics
- Analyze user acquisition quality and suggest improvements to increase high-value users.
- Prepare regular performance reports with insights and action points.
- Stay updated with Google Ads best practices, app campaign updates, and mobile marketing trends.
Requirements:
- 1–2 years of hands-on experience in Google Ads.
- Strong understanding of:
- Google Ads Manager
- Google Analytics
- GTM
- Conversion Tracking
- Performance Marketing fundamentals
- Experience in lead generation or app promotion campaigns is a plus.
- Good analytical and problem-solving skills.
- Ability to understand campaign data and take optimization decisions independently.
- Basic understanding of landing page optimization and funnel analysis.
- Familiarity with Meta Ads is an added advantage.
Preferred Skills
- Strong communication and reporting skills.
- Comfortable working with Excel/Google Sheets.
- Understanding of A/B testing and campaign experimentation.
- Ability to manage budgets efficiently.
What We Offer
- Opportunity to work on high-scale performance campaigns.
- Fast-paced learning environment.
- Growth-oriented team culture.
- Ownership and experimentation freedom.
Bonus Points If You Have
- Experience with app install campaigns.
- Experience in D2C, matrimony, e-commerce, or subscription-based products.
- Knowledge of attribution, remarketing, and funnel optimization.
Founder's Desk:
At our company, marketing is not just about running ads — it's about understanding people, solving problems, and driving meaningful growth through data and creativity. Let's build something impactful together.
