The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Key responsibilities:
- Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
- Builds strong relationships across client services team and with client
- Campaign Development: Work with colleagues to devise campaigns that meet clients briefs and budgets.
- Creative Approval: Present ad previews to clients for approval or modification.
- Budget Management: Handle budgets, manage campaign costs, and invoice clients.
- Reporting: Generate client reports and monitor the effectiveness of campaigns providing actionable insights and analysis to meet campaign objectives.
Qualifications Key Experiences
- Performance Media Knowledge: A complete understanding of platforms and campaigns for Google Ads, Microsoft ads, Meta Ads, Tiktok, LinkedIn.
- Client Relationship: Ability to form and strengthen solid client relationships.
- Communication Skills: Clear communicator, both in person and writing.
- Creativity and Enthusiasm: Enthusiastic, energetic, imaginative, and able to present ideas with conviction.
Professional Skills and Aptitude
- Passionate and engaged with the fast-changing and evolving social ecosystem and digital marketing by extension.
- Strongly numerate and comfortable managing large sets of data and media plans.
- Good command of English to ensure smooth communication with the central hub.
- Diligence and attention to detail in campaign activation, optimisation and reporting.
- Excellent analytical and organisational skills.
- Commitment to deliver first class work every time, and never leaving a quality issue unchecked.
