Performance Marketing Executive - Marketplaces

About Us - WonderBuddy & SuperBuddy

We are a fast-growing brand that builds screen-free audio storytelling products for children. We help parents reduce screentime for their children, while encouraging imagination, creativity, and learning through stories, music, and play. We arerapidly expanding in India and internationally and have opportunities to work in a fast-paced, creative, and growth-oriented environment.

About the Role

We are looking for a hands-on Performance Marketing Executive to manage and optimize our Amazon advertising and performance marketing efforts across other marketplaces.

This role is ideal for someone who enjoys working with data, understands how Amazon's ad ecosystem, works at a granular level, and takes pride in consistent, disciplined execution. You will work closely with the Marketplace Growth Lead and Operations team to ensure campaigns, pricing, and performance decisions are data-backed and executed accurately.

Key Responsibilities

Amazon PPC Management

Create and manage Amazon PPC campaigns (Sponsored Products, Brands, Display)

Perform daily and weekly bid and budget optimization

Conduct regular search term analysis, keyword expansion, and negative keyword mining

Monitor and manage SKU-level TACoS and efficiency

Support scaling of priority SKUs in a controlled and sustainable manner

Performance Analytics

Analyze campaign, keyword, placement, and SKU-level performance data

Identify trends, inefficiencies, and opportunities from reports and dashboards

Track performance at a keyword SKU level and account level

Create and maintain clear, structured performance reports using Excel and Google Sheets

Flag anomalies early (conversion drops, spend inefficiencies, performance volatility)

Pricing & Promotion Execution

Execute BAU pricing updates accurately

Implement Event promotional pricing, coupons, and deal structures as planned

Coordinate with operations to ensure timely and error-free execution

Collaboration

Work closely with the Marketplace Growth Lead for performance inputs and insights

Coordinate with the Ops team to ensure alignment between ads, listings, pricing, and inventory

Share concise, actionable insights during weekly reviews

Core KPIs

Consistent control and improvement of TACoS

Better keyword and campaign efficiency over time

Clear visibility into SKU-level performance

Smooth execution during sales events

Fewer last-minute escalations and reactive fixes

What We're Looking For

Who should Apply

24 years of hands-on Amazon PPC experience

Experience managing monthly ad spends of 20L or more

Strong analytical skills with comfort working in Excel / Google Sheets

Solid understanding of Amazon reports and performance metrics

Detail-oriented, process-driven, and execution-focused mindset

Ability to explain performance changes logically using data

Exposure to Flipkart Ads, FirstCry, or Q-commerce platforms/ working with consumer brands or D2C businesses

Who Should Not Apply

This role may not be the right fit if you:

Are looking for a purely strategic or people-management role

Do not enjoy hands-on, day-to-day optimization work

Prefer high-level dashboards over detailed data analysis

Rely entirely on automation tools without understanding fundamentals

Are uncomfortable with structured reporting and accountability

Why Work With Us

Join us if you thrive with:

Clear roles and expectations

Fast paced growth aligned with rewards

High ownership and trust with stable work environment

Opportunity to work closely with decision-makers

A culture that values clarity, discipline, and thoughtful execution