Performance marketing Executive

Job Title: Digital Marketing Executive (Google Ads 

Specialist) 

Organization: Learning Routes Pvt. Ltd. 

Location: Gurugram, Sector 44 

Experience Required: 2 – 3 Years 

Salary: ₹35,000 – ₹40,000 per month 

Working Days: Monday to Saturday 

Job Description: 

Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with 

strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on 

experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and 

business growth. 

Key Responsibilities: 

Plan, set up, and manage Google Ads (Search, Display, and Remarketing) 

campaigns 

Perform campaign optimization to improve CTR, CPA, ROAS, and overall 

performance 

Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and 

conversions 

Conduct keyword research, including identification and implementation of negative 

keywords 

Optimize ad copies, landing pages, and bidding strategies 

Manage campaign budgets and ensure efficient spend 

Track performance using Google Analytics and Ads reports 

Continuously test and refine campaigns for maximum ROI 

Prepare regular performance reports and insights 

Required Skills & Expertise: 

Strong expertise in Google AdWords / Google Ads 

In-depth understanding of CTR, CPA, PPC, ROAS, CPM 

Experience in campaign setup, management, and optimization 

Knowledge of negative keywords and bidding strategies 

Analytical mindset with data-driven decision-making 

Familiarity with conversion tracking and performance reporting 

Preferred Candidate Profile: 

2–3 years of hands-on experience in Google Ads 

Ability to manage multiple campaigns simultaneously 

Goal-oriented with a focus on performance and growth 

Good communication and coordination skills