We're looking for a data-driven Performance Marketer with 1 - 2 years of hands-on experience managing PPC and Paid Social campaigns. You'll be responsible for strategizing, executing, and optimizing campaigns that deliver measurable business results for our clients.
Key Responsibilities
- Plan, set up, and manage performance marketing campaigns on Google Ads and Meta Ads for multiple clients across industries.
- Collaborate with clients to understand their business goals, target audience, and KPIs.
- Conduct keyword research, audience segmentation, and competitor analysis for client campaigns.
- Optimize campaigns daily to improve CTR, reduce CPA, and maximize ROAS.
- Communicate campaign results effectively to clients clearly and concisely.
- Implement A/B testing for ad creatives, landing pages, and targeting strategies.
- Set up and track conversions using tools like Google Tag Manager and Meta Pixel.
- Stay up-to-date on the latest digital marketing trends and technologies and integrate the learnings for campaign scaling and optimization.
Required Skills & Qualifications
- 1 - 2 years of hands-on experience in performance marketing primarily with the D2C brands or in an agency.
- Strong understanding of performance marketing metrics like CTR, CPA, ROAS, Conversion Rate, etc.
- Proficiency in Google Analytics / GA4 and campaign tracking setup.
- Strong analytical and problem-solving skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Effective communication and interpersonal skills.
