Performance Marketing Executive

Position: Performance Marketing Executive

Experience: Minimum 1 Year

Employment Type: Full-Time

Location: Bangalore

Work Mode: On-site

About the Role

We are looking for a results-driven Performance Marketing Executive with at least one year of hands-on experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have a strong understanding of paid advertising platforms, lead generation, campaign optimization, and performance analysis.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Meta Ads and Google Ads.
• Develop and implement performance marketing strategies to generate quality leads and conversions.
• Monitor and optimize campaigns to improve ROI, ROAS, and overall performance.
• Conduct audience research, competitor analysis, and keyword research.
• Manage campaign budgets and ensure efficient ad spending.
• Perform A/B testing of ad creatives, copy, audiences, and landing pages.
• Track campaign performance using analytics and reporting tools.
• Generate regular performance reports and provide actionable insights.
• Collaborate with the creative and content teams to develop effective ad campaigns.
• Stay updated with the latest digital advertising trends and platform updates.

Required Skills & Qualifications

Minimum 1 year of experience in performance marketing.

Hands-on experience with Meta Ads Manager.

Working knowledge of Google Ads.

Understanding of lead generation and conversion campaigns.

Knowledge of Google Analytics 4 and Google Tag Manager is an advantage.

Familiarity with CPC, CPM, CTR, CPL, CPA, ROI, and ROAS.

Strong analytical and problem-solving skills.

Ability to manage multiple campaigns and meet performance targets.