D2C Performance Marketing Executive

Job Title: D2C Performance Marketing Executive

Location: Ulsoor, Bengaluru (WFO)

Experience: 2–3 Years

Preferred Domain Exposure: Health & Wellness

Role Overview

We are looking for a data-driven and creative D2C Performance Marketing Executive to join our fast-growing team in Bengaluru. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta and Google platforms for our direct-to-consumer (D2C) brand portfolio. You'll work closely with cross-functional teams to drive customer acquisition, improve ROAS, and support overall funnel performance. This is a great opportunity for someone with a strong foundation in performance marketing who is passionate about health, wellness, and making a meaningful impact through digital growth.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns across Meta and Google platforms for D2C brands.
• Manage daily budgets, bid strategies, ad placements, and audience targeting to maximize ROAS.
• Collaborate with creative and content teams to develop compelling ad creatives and landing pages.
• Monitor and report on campaign performance, generating actionable insights and recommendations.
• Stay up to date with platform changes, best practices, and emerging tools/technologies.
• Run A/B tests and experiments to continuously improve campaign performance.
• Analyze customer journey data to enhance funnel performance and retention metrics.

Requirements:

• 2–3 years of experience running and scaling campaigns on Meta ads and Google Ads.
• Proven track record of managing significant monthly ad budgets with high ROI.
• Strong analytical skills and comfort with performance data (Google Analytics, GA4, etc.).
• Experience working with D2C brands.
• Familiarity with Shopify, or other D2C tools (preferred).
• Plus: Experience in the health and wellness industry.