Key Responsibilities
- Manage Meta lead generation campaigns end-to-end, including account structure, targeting, creatives, and budgets.
- Maintain daily and weekly pacing to meet CPL, CPQL, and lead quality targets; analyze results and build dashboards linking spend to qualified leads.
- Build and run test plans across audiences, hooks, creatives, and placements; scale high-performing campaigns while controlling costs.
- Collaborate with organic content and sales teams to align messaging, track lead quality, and optimize follow-ups.
- Set up and validate tracking systems, UTMs, Pixel, CAPI, and offline events; understand funnel metrics and attribution models.
About Company: MiM-Essay is one of the world's leading education consulting groups, specializing in helping students gain admission to the best business schools globally. We have experienced exponential growth over the last few years and are valued at over 35 million USD (300+ crores). Additionally, we have a sister company, MentR-Me, which is a free-to-use, one-stop study abroad platform offering students free assistance to achieve admission to their dream schools. We have successfully assisted over 7000 students in gaining admission to top business and engineering schools such as MIT, Cornell, LBS, NUS, HEC Paris, UC Berkeley, and more.
