Key Responsibilities
- Campaign strategy & planning:
- Develop and implement performance marketing strategies across digital channels (e.g., Google Ads, Meta Ads, LinkedIn, Display, Affiliate networks).
- Identify target audiences and craft effective campaigns to drive conversions and ROI.
- Paid media management:
- Manage PPC (pay-per-click), social media advertising, retargeting, programmatic display, and affiliate campaigns.
- Optimize budgets across channels to achieve maximum ROI and meet KPIs (cost per acquisition, ROAS, CTR, etc.).
- Analytics & reporting:
- Track, analyze, and report on campaign performance using tools such as Google Analytics and Facebook Ads Manager, WhatsApp marketing.
- Provide actionable insights and recommendations to improve campaign effectiveness.
4 Audience Research & Segmentation
- Analyze customer data to identify audience segments for targeted campaigns.
- Leverage demographic, behavioral, and interest-based targeting.
- Collaboration & stakeholder management:
- Work closely with sales, design, and content teams to ensure campaign alignment.
- Coordinate with external agencies or partners when needed.
- Budget management:
- Plan and allocate advertising budgets effectively.
- Monitor spending to ensure cost efficiency and avoid overspending.
- Keeping up with trends:
- Stay updated on new advertising platforms, tools, and best practices.
- Implement innovative strategies to maintain a competitive edge.
About Company: Maison De Fouzdar Parfums is a premier perfume store located in Delhi, offering a wide selection of luxury perfumes and cosmetics. With our exquisite collection, we cater to the discerning tastes of perfume enthusiasts worldwide. Whether you're looking for a signature scent or a unique fragrance gift, our expertly curated range will captivate your senses. At Maison De Fouzdar Parfums, we take pride in providing our customers with the highest quality fragrances. Our perfumes are crafted using the finest ingredients, ensuring a long-lasting and captivating olfactory experience. With a focus on luxury and sophistication, our collection features renowned brands and exclusive designer fragrances. Visit our website store for more details.
