We are looking for a highly motivated Performance Marketing Executive with 23 years of experience to drive lead generation and user acquisition for our SaaS products. The ideal candidate will be skilled in managing multi-channel campaigns, optimising ad spend, and ensuring maximum ROI.
Roles & Responsibilities
- Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Drive qualified lead generation for SaaS products.
- Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
- Drive lead generation and user acquisition for SaaS products by optimizing for lower CPA and higher ROAS.
- Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
- Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
- Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
- Collaborate with design, content, and product teams to ensure campaigns are aligned with brand messaging and product positioning.
- Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
Requirements
- 2 - 3 years of experience in performance marketing / digital marketing, preferably in SaaS or B2B.
- Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
- Strong analytical skills with experience in A/B testing, funnel optimisation, and data-driven decision-making.
- Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
- Ability to manage budgets effectively and deliver measurable business outcomes.
- Strong communication and collaboration skills.
About Company: We believe that today's biggest challenge for any business is, an adaptation of technology in enhancing customer experience to compete with competition and precisely techno-savvy MNCs. So we want to provide an affordable yet revolutionary technology platform to empower businesses for customer engagement and conversational commerce.
