Performance Marketing Executive

Job Description – Performance Marketing Executive

Location: Sector 62, Noida

Brand: IKOHO -Footwear D2C Brand 

About Ikoho:-

• Ikoho is a design-first, culture-driven footwear brand built for the next generation. We're not just selling shoes — we're building a brand through content, storytelling, and performance. 

Key Responsibilities: -

1. Performance Marketing & Campaign Management

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

• Focus on ROAS, CAC, scaling revenue, and overall campaign performance.

• Monitor campaign performance and take quick optimization decisions.

2. Creative Strategy & Funnel Optimization

• Work closely with the content and creative teams to improve creatives and overall campaign performance.

• Test hooks, creatives, and audience strategies to improve conversions.

• Understand customer behavior and optimize the marketing funnel accordingly.

3. Retargeting & Data Tracking

• Manage retargeting campaigns and audience segmentation.

• Track and analyze campaign insights using Meta Pixel and Google Analytics.

• Identify growth opportunities, conversion gaps, and performance improvements.

Who You Are:-

• 1–2 years of hands-on experience in performance marketing.

• Experience managing ad budgets and campaigns independently.

• Strong understanding of funnels, audience targeting, and campaign metrics.

• Analytical, proactive, and performance-driven mindset.