Performance Marketing Executive

ROLE CONTEXT:

We are looking for a Performance Marketing Specialist who will be a part of HUL s E-commerce team based at Andheri, Mumbai HO. He/she will be responsible for running performance marketing campaigns across key ecommerce customers like Amazon, Flipkart, etc.

The right candidate should be able to:

• Analyse large data sets and identify trends and insights
• Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities
• Identify the levers of growth and optimize paid media plans to maximize sales output
• Manage and execute the experiment pipeline and codify learnings
• Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance
• Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence

KEY SKILLS REQUIRED: Must have experience in either

• Analytics
• Digital marketing or
• running customer acquisitions/retention campaigns for small start-ups

Qualifications & Skill Requirements:

• Proficiency in MS Excel, MS PowerPoint
• Preferably 2-4 years of work experience
• Paid platform management knowledge of platforms like Amazon (AMS), Flipkart, Google etc. will be preferred
• Collaboration and strong stakeholder management skills are a must.