Performance Marketing Executive (Google ads)

Key Responsibilities

Plan, create, and manage Google Ads campaigns including Search, Display, Shopping, and YouTube Ads.

Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.

Optimize campaigns regularly to improve CTR, Quality Score, conversions, and ROI.

Manage bidding strategies, budgets, and campaign structures.

Monitor campaign performance and implement A/B testing for ads, keywords, and landing pages.

Track and analyze performance using Google Analytics, Google Tag Manager, and Google Ads reports.

Identify opportunities to scale campaigns while maintaining cost efficiency.

Prepare weekly and monthly performance reports with insights and recommendations.

Work closely with the creative and content teams to develop high-performing ad copies and landing pages.

Required Skills

Hands-on experience with Google Ads (Search, Display, and YouTube campaigns).

Strong understanding of keyword planning, match types, and bidding strategies.

Knowledge of conversion tracking and Google Tag Manager.

Ability to analyze metrics like CPC, CTR, CPA, ROAS, and Conversion Rate.

Experience with Google Analytics and performance reporting.

Strong analytical and problem-solving skills.