Performance Marketing Executive
Location: Chandigarh
Department: Digital Marketing
Experience Required: 2–3 Years
Open Positions: 2
Job Summary
We are seeking a results-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate will have hands-on experience in campaign management, audience targeting, performance analysis, and A/B testing, with a strong focus on driving measurable business outcomes.
Key Responsibilities
- Plan, execute, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram).
- Monitor campaign performance and optimize budgets, bidding strategies, and targeting to maximize ROI.
- Conduct A/B testing of creatives, ad copies, landing pages, and audience segments to improve campaign effectiveness.
- Develop and implement audience targeting and retargeting strategies.
- Analyze campaign data and prepare regular performance reports with actionable insights.
- Track key performance metrics such as CPC, CTR, CPA, ROAS, and conversion rates.
- Collaborate with creative, content, and design teams to develop high-performing ad creatives.
- Stay updated with the latest trends, platform updates, and best practices in digital advertising and performance marketing.
- Identify opportunities for campaign scaling and growth.
Required Skills & Qualifications
- 2–3 years of hands-on experience in Performance Marketing.
- Strong expertise in:
- Google Ads
- Meta Ads (Facebook & Instagram Ads)
- PPC Campaign Management
- Audience Targeting & Segmentation
- Campaign Optimization
- A/B Testing
- Performance Marketing Analytics
- Proficiency in analyzing campaign performance and making data-driven decisions.
- Good understanding of conversion tracking, attribution models, and digital marketing KPIs.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Preferred Background
Candidates with experience in roles such as:
- PPC Specialist
- Google Ads Manager
- Social Media Ads Manager
- Performance Marketing Specialist
What We Offer
- Competitive salary package.
- Opportunity to work on high-impact digital campaigns.
- Collaborative and growth-oriented work environment.
- Continuous learning and professional development opportunities.
