Company Description
Digital Wolf is a dynamic team of dedicated digital marketers striving to elevate businesses in the online world. With a focus on innovative strategies and cutting-edge technology, we empower companies to thrive in the digital landscape. Our customer-centric approach ensures personalized solutions tailored to meet specific business goals. At Digital Wolf, we are passionate about driving growth and creating impactful digital experiences.
Role Description
We are looking for a results-driven Performance Marketing Specialist with a minimum of 3 years of hands-on experience in managing and scaling paid campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate will have strong analytical skills, a deep understanding of campaign strategy, and proven expertise in optimization and performance reporting.
Key Responsibilities
- Plan, execute, and manage high-performing paid campaigns across Meta Ads and Google Ads (Search, Display, YouTube, Performance Max)
- Develop end-to-end campaign strategies aligned with business goals, target audiences, and budgets
- Conduct audience research, funnel planning, and keyword analysis to improve reach and conversions
- Continuously optimize campaigns for CTR, CPC, CPA, ROAS, and conversion rates
- Perform A/B testing on ad creatives, copies, audiences, placements, and landing pages
- Monitor daily performance and proactively identify optimization opportunities
- Track, analyze, and interpret campaign data to deliver actionable insights
- Prepare and maintain daily, weekly, and monthly performance reports with clear metrics and recommendations
- Work closely with content, design, and sales teams to ensure campaign alignment and performance
- Stay updated with platform changes, new ad formats, and industry best practices.
Required Skills & Qualifications
- Minimum 3+ years of hands-on experience in Performance Marketing
- Strong expertise in Meta Ads Manager and Google Ads
- Proven experience in campaign planning, optimization, and scaling
- Solid understanding of funnels, tracking, pixels, conversion APIs, and attribution
- Experience with budget management and ROI-focused decision-making
- Strong analytical mindset with the ability to turn data into strategy
- Proficiency in reporting tools, Google Analytics, and spreadsheets
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously
Good to have
- Experience in lead generation campaigns
- Background in education, service-based, or high-volume lead businesses
- Knowledge of landing page optimization and CRO principles
