Company Description
At Digital Wolf, we are a team of innovative and passionate digital marketers dedicated to empowering businesses to thrive in the digital landscape. We specialize in crafting tailored digital marketing strategies, leveraging cutting-edge technology, and prioritizing a customer-focused approach. Our mission is to help companies achieve unmatched success in an ever-evolving digital world, delivering impactful results every step of the way.
Role Overview
We are looking for a results-driven Performance Marketing Executive with 34+ years of hands-on experience in paid advertising and growth marketing.
This role is for someone who owns numbers, understands full-funnel performance, and can independently plan, execute, optimize, and report paid campaigns across Google Ads and Meta Ads.
If you are analytical, adaptable, and obsessed with ROI this role is for you
Key Responsibilities
A. Campaign Planning & Execution:
- Plan, launch, and manage high-budget performance campaigns on:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram)
- Build full-funnel strategies: Awareness Consideration Conversion
- Audience research, funnel structuring, and A/B testing
B. Optimization & Scaling:
- Continuously optimize campaigns for:
- CPL, CPA, ROAS, CTR, and Conversion Rate
- Analyze creatives, audiences, placements, and bidding strategies
- Scale winning campaigns while controlling ad spend efficiency
C. Analytics & Tracking:
- Track performance using:
- Google Analytics (GA4)
- Meta Ads Manager
- Google Ads Dashboard
- Set up and monitor:
- Conversion tracking
- Pixels, events, and UTM tracking
- Identify insights and actionable growth opportunities
D. Reporting & Communication:
- Prepare daily, weekly, and monthly performance reports
- Present clear insights, learnings, and next-step recommendations
- Coordinate with creative and content teams for performance-led creatives
Required Skills & Experience
A. Must-Have
- 34+ years of proven experience in Performance Marketing
- Strong hands-on expertise in:
- Google Ads
- Meta (Facebook & Instagram) Ads
- Deep understanding of:
- Campaign analytics
- Funnel optimization
- Budget allocation & scaling
- Strong reporting and data interpretation skills
B. Soft Skills
- High ownership & accountability
- Adaptable to fast-paced environments
- Strong work ethic and discipline
- Clear communication and problem-solving mindset
C. Good to Have (Bonus Skills)
- Experience running lead-gen and e-commerce campaigns
- Knowledge of landing page CRO
- Basic understanding of tools like:
- Google Tag Manager
- Looker Studio
- Experience working with agencies or multiple client accounts
What We Offer
- Performance-driven growth environment
- Opportunity to work on scalable, high-impact campaigns
- Learning-focused culture with real ownership
- Competitive salary (based on experience & performance)
