Position:
Performance Marketing Executive
Experience Required:
Minimum 1 year of hands-on experience in performance marketing / digital advertising
Job Type:
Full-Time | On-Site
Location:
Dehradun, Uttarakhand
About the Role:
Digi Aansh is seeking a highly motivated and ROI-driven Performance Marketing Executive to join our team in Dehradun. The ideal candidate should have practical experience in running paid campaigns, generating leads/sales, optimising ad spend, and scaling digital growth for brands. Candidates with additional knowledge of SEO and e-commerce marketplace operations will be preferred.
Key Responsibilities:Paid Advertising Management:
- Plan, execute, and optimise campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping, YouTube)
- Amazon Advertising
- Other paid channels as required
- Monitor budgets and improve ROAS
- Conduct audience testing, ad copy testing, and campaign scaling
Strategy & Growth:
- Build lead generation and sales funnels
- Customer acquisition and retention planning
- Performance optimisation for D2C and e-commerce brands
- Landing page and conversion optimisation
Analytics & Reporting:
- Track and report:
- ROAS
- CPC
- CTR
- CAC
- Conversion Rate
- Use:
- Google Analytics
- Meta Business Suite
- Google Tag Manager
- Search Console
SEO & E-commerce (Preferred):
- Basic to intermediate SEO understanding
- Knowledge of:
- Amazon Seller Central
- Shopify
- Flipkart
- Etsy
- Marketplace performance metrics
- Assist in organic growth strategies alongside paid efforts
Team Coordination:
- Work with content, design, and sales teams
- Coordinate campaign creatives and promotional launches
Required Skills:
- Minimum 1 year of experience in performance marketing
- Expertise in Meta Ads & Google Ads
- Strong understanding of ad metrics and optimisation
- Knowledge of tracking pixels and conversion events
- Excellent reporting and analytical skills
- Strong communication skills
- On-site availability in Dehradun
Preferred Skills:
- SEO knowledge
- E-commerce marketplace understanding
- Amazon/Shopify/Flipkart exposure
- Google Ads / Meta certifications
- Conversion Rate Optimisation understanding
Candidate Profile:
- Performance-focused
- Data-driven
- Growth-oriented
- Proactive
- Detail-oriented
- Team player
Salary:
Competitive, based on experience and expertise
Why Join:
- Opportunity to work with fast-growing brands
- Hands-on exposure to e-commerce scaling
- Career growth in digital marketing and performance strategy
- Dynamic work environment in Dehradun
Apply now if you are passionate about digital growth, paid media, and scaling businesses through performance marketing.
