Performance Marketing Executive

Performance Marketing Ex ecutive.

Company Description:

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Role Overview:

We are looking for a Performance Marketing Executive to manage and optimize paid media campaigns for social media retainers across leading brands. This role offers hands-on exposure to campaign planning, analytics, and content performance optimization in a fast-paced agency environment.

Key Responsibilities:

Plan, manage, and optimize paid media campaigns on Meta and GDN for social media retainers across popular brands.

Monitor, track, and report campaign performance, providing actionable insights to improve results.

Own monthly media budgets, ensuring optimal spend allocation, pacing, and alignment with brand objectives.

Conduct analytics and research on platform content performance, identifying what resonates with audiences.

Track emerging platform trends and shifts in content formats to keep campaigns ahead of the curve.

Provide feedback loops to creative teams on content effectiveness and recommend areas of improvement.

Assist in developing spend strategies tailored to each brand's objectives.

Skills & Experience:

13 years of experience in performance marketing, preferably on Meta Ads Manager and GDN.

Strong analytical skills with proficiency in Excel/Google Sheets for campaign reporting and data interpretation.

Understanding of content trends on Instagram, YouTube, and emerging social platforms.

Ability to translate numbers into insights for creative and strategy teams.

Detail-oriented with strong ownership of budgets and timelines.