Role Overview
We're hiring a performance-focused Meta Ads Manager to handle Facebook & Instagram lead generation campaigns for multiple Channel Partner clients running residential /commercial/plot project ads.
This role is about structured funnels, not boosted posts or generic ads.
Key Responsibilities:
Campaign Setup & Management
- Create & manage Meta lead gen and landing page campaigns
- Build proper campaign, ad set & ad-level structures
- Handle budgets from ₹30K–₹10L+/month
- Manage multiple client accounts
Targeting & Funnel Logic
- Set up interest, behavior & location-based targeting
- Execute city, micro-market & project-level targeting
- Run retargeting & custom audiences
- Coordinate with CRM/WhatsApp automation flow
Creatives & Copy Direction
- Brief designers & copywriters on ad angles and hooks
- Test creatives, messaging & CTAs focused on buyer intent
Optimization & Performance Tracking
- Optimize for CPL, lead quality & drop-offs
- Scale winners, pause underperformers
- Share weekly performance insights
Required Skills & ExperienceMust-Have
- 1–3 years hands-on Meta Ads experience
- Strong lead generation campaign expertise
- Solid understanding of testing, scaling & ad fatigue
- Comfortable managing multiple ad accounts
- Data-driven approach
Highly Preferred
- Experience in real estate or high-ticket local leads
- Understanding of lead quality vs junk leads
- Familiarity with Instant Forms, Landing Pages & CRM basics
