The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
- Identify target audiences, objectives and desired outcomes of marketing campaign
- Research and develop marketing strategy, and evaluate success strategy
- Plan, execute & optimize Meta (Facebook/Instagram) & Google Ads
- Manage performance campaigns for leads, sales & brand awareness
- Analyze ad performance (CTR, CPA, ROAS, conversions)
- Audience targeting, A/B testing & funnel optimization
- Coordinate with creative & content teams
- Prepare weekly/monthly performance reports
- Develop content of marketing campaigns
- Stay up-to-date on current marketing trends
- Manage and allocate budget correctly
Qualifications
- Bachelor's degree in marketing or related field
- 2 - 3 years of relevant experience
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
