Performance marketing executive

About ADSTA

At ADSTA, we help fashion, lifestyle, and retail brands scale their visibility and revenue through strategic influencer marketing, Meta ads, Google ads and high-performance social media campaigns.

We've powered footfall-driving campaigns for India's top exhibitions and fashion events.

About the Role in ADSTA

We're looking for a Performance Marketing Executive who lives and breathes numbers, leads and ROAS - not just boost post.

You'll run ROI-focused campaigns across Google Ads, Meta Ads and YouTube, build and optimize landing pages, and help drive high-quality leads and relevant footfall for offline events, exhibitions and stores.

If you've already worked in an agency or brand team and know how to turn ad spend into real business outcomes,then this will be the place for you.

Why Join ADSTA

• Work directly with founders, influencers, and leading lifestyle brands.
• Be part of a young, ambitious, AI-driven agency that's redefining offline-to-online growth.
• Creative freedom: pitch, experiment, and build campaigns your way.

Key Responsibilities

1. Campaign Setup & Management

• Plan, launch and manage performance campaigns on:
• Google Ads: Search, Display, YouTube
• Meta Ads: Facebook & Instagram lead gen, traffic, conversions.
• YouTube Ads: Skippable/non-skippable, in-feed, remarketing.
• Set up proper tracking via Google Tag Manager / Pixels / Conversion API wherever needed.

2. Lead Generation & Footfall Campaigns

• Run lead generation campaigns for:
• Stall bookings, exhibitor registrations, event sign-ups.
• High-intent leads for offline businesses (events, exhibitions, retail stores, real estate events, etc.).
• Plan and execute campaigns focused on driving relevant walk-ins to offline stores / events not just cheap clicks.

3. Landing Pages & Funnels

• Coordinate the creation and optimisation of landing pages (on tools like Wix, WordPress, Webflow, Unbounce, etc.).
• Work on:
• Page structure, form placement, CTAs.
• Basic on-page SEO hygiene (headlines, keywords, meta tags).
• Continuously improve conversion rates (CRO) through A/B testing of creatives, copies, audiences and page layouts.

4. Analytics, Reporting & Optimisation

• Own daily/weekly optimisation for:
• CPL, CPA, CTR, CPC, ROAS and conversion rates.
• Use tools like Google Analytics, Meta Ads Manager, Google Tag Manager, Looker/Data Studio to:
• Track performance,
• Build dashboards,
• Generate insights and clear action plans.
• Prepare structured performance reports with clear what worked / what didn't / what next.

5. Coordination & Ownership

• Work closely with:
• Creative / design / content teams to get ad creatives and landing pages built on time.
• Sales / client teams to ensure lead quality and feedback loop.
• Take end-to-end ownership of campaigns: from brief setup optimisation reporting.

6. Market & Platform Knowledge

• Stay updated with latest Meta & Google best practices, policies and new features.
• Keep an eye on competitor ads, hooks, offers and funnels.
• Suggest new experiments (video ads, reels, remarketing strategies, lookalikes, custom intent audiences, etc.).

Must-Have Requirements

• 24 years of hands-on experience managing Google Ads & Meta Ads (not just boosting posts).
• Prior experience in a digital marketing agency OR in-house brand team managing multiple campaigns / brands.
• Proven track record in lead generation and/or driving offline store / event footfall.
• Working knowledge of:
• Google Ads, Meta Ads Manager, YouTube Ads
• Google Analytics, Google Tag Manager
• Basic SEO & CRO concepts.
• Comfort with building or briefing landing pages (no need to be a full developer, but you must know what a high-converting page looks like).
• Strong analytical mindset: you should be able to look at a dashboard and know exactly what to fix.
• Good communication skills written & verbal to explain performance and next steps clearly.
• High ownership, accountability, and comfort working in a fast-paced, performance-driven environment.

Good-to-Have (Bonus)

• Experience running campaigns for:
• Events, exhibitions, retail stores, real estate events, education fairs etc.
• Experience with:
• Looker Studio / Data Studio dashboards
• Hotjar / heatmaps
• Email/SMS/WhatsApp automation tools.
• Google Ads / Meta Blueprint certifications.
• Understanding of attribution models, remarketing funnels, and multi-channel journeys.

KPIs You'll Be Accountable For

• Cost per lead (CPL) / cost per acquisition (CPA)
• Number & quality of leads
• Footfall / registrations for offline events (where trackable)
• ROAS / revenue influenced from campaigns (where applicable)
• Landing page conversion rate