Performance Marketing

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Key Responsibilities

• Lead, mentor, and manage the complete marketing team to achieve business goals.
• Develop and execute monthly, quarterly, and annual marketing strategies.
• Plan and manage lead generation campaigns focused on quality lead acquisition.
• Work closely with the sales team to improve lead quality and conversion rates.
• Monitor campaign performance and optimize ROI across all marketing channels.
• Handle and guide cross-functional teams including:
• SEO Basic Knowledge
• Performance Marketing
• Digital Marketing
• Graphic Design
• Content Writing
• Video Editing
• Coordinate with designers and content creators for campaign execution.
• Oversee website traffic growth, SEO performance, and organic visibility.
• Manage paid campaigns on Google Ads, Meta Ads, and other digital platforms.
• Analyze campaign data using tools such as Google Analytics, Search Console, Meta Business Suite, etc.
• Create marketing calendars, promotional campaigns, and branding initiatives.
• Ensure timely execution of all marketing projects and campaigns.
• Track KPIs, prepare reports, and present performance insights to management.
• Stay updated with industry trends, competitor activities, and emerging digital marketing practices.
  

Required Skills

• Strong knowledge of Digital Marketing & Performance Marketing.
• Hands-on understanding of SEO and organic growth strategies.
• Experience managing Graphic Designers, Content Writers, Video Editors, and Digital Marketing Executives.
• Expertise in lead generation and lead quality optimization.
• Knowledge of Google Ads, Meta Ads, Google Analytics, and Search Console.
• Strong analytical, planning, and decision-making skills.
• Excellent leadership, communication, and team management abilities.
  
  

Skills: knowledge of graphic,meta adds,communication skills,performance marketing,digital marketing,lead generation,google adds,team management,social media marketing