This role is for one of our clients
Industry: Retail Health
Seniority level: Associate level
Min Experience: 2 years
Location: Bengaluru, NCR
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
We are seeking a
Performance Marketing Content Lead to drive high-impact ad campaigns across Meta, Google, and other paid channels. This is a hands-on role for someone who thrives on
experimentation, creative optimization, and performance-driven storytelling. You will take ownership of the end-to-end content strategy for paid campaigns, work closely with creative and growth teams, and continuously iterate to maximize ROI.
Key Responsibilities
Paid Campaign Content Strategy
Define and execute
content strategies for paid campaigns across Meta, Google, and emerging platforms.
Develop a
testing roadmap for ad creatives, formats, hooks, and messaging to continuously improve performance.
Collaborate with creative teams to
brief, iterate, and launch ad assets rapidly, ensuring alignment with brand guidelines.
Performance Analysis & Optimization
Monitor campaign performance daily, analyze data, identify trends, and recommend
creative and targeting optimizations.
Scale high-performing creatives and pause underperforming campaigns to maximize ROI.
Document learnings and insights to inform future campaigns and strategic decisions.
Collaboration & Growth Alignment
Partner with growth, product, and brand teams to align messaging across channels.
Provide actionable insights from campaign data to
influence strategic decisions and marketing priorities.
Stay up-to-date with platform updates, emerging ad formats, and competitor strategies to maintain competitive advantage.
Experience & Qualifications
24 years of experience in
performance marketing, preferably in high-volume paid media environments.
Hands-on experience with
Meta Ads Manager, Google Ads, and other digital advertising platforms.
Proven ability to
design, launch, and optimize ad creatives across multiple formats (static, video, UGC, etc.).
Strong analytical mindset and experience interpreting dashboards, reports, and key campaign metrics.
Excellent communication skills to
brief creatives and coordinate cross-functional teams efficiently.
Bonus: Experience in
D2C, e-commerce, or app-first businesses.
Why This Role
Take full ownership of the
content-to-performance loop for paid campaigns.
Work in a
fast-feedback environment with weekly iteration cycles.
Influence business decisions with
data-driven insights.
Opportunity to grow and shape the
paid marketing strategy as channels scale.
Core Skills
Paid Media Strategy
- Content Development for Ads
- Campaign Optimization
- Creative Testing & Iteration
Meta Ads Manager
- Google Ads
- Performance Analysis
- ROI-Driven Decision Making
- Cross-Functional Collaboration
