Performance Marketing Associate
Location: On-site Noida
Experience: 24 years
Employment Type: Full-time
Role Overview
The Performance Marketing Associate will be responsible for end-to-end execution and optimization of paid marketing campaigns across Google, Facebook, LinkedIn, Bing, affiliate networks, and other paid media channels. This role requires a strong analytical mindset, excellent attention to detail, and the ability to manage multiple campaigns simultaneously to drive high-quality student leads at scale.
Key Responsibilities
1. Campaign Strategy and Execution
- Assist in developing performance marketing strategies for lead acquisition across all digital channels.
- Build, launch, and manage ad campaigns on Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Bing Ads and more.
- Coordinate with affiliate partners and networks to expand campaign reach.
- Ensure all campaigns are aligned with business goals, budgets, and timelines.
2. Optimization and Performance Management
- Monitor and analyze campaign metrics such as CTR, CPC, CPL, conversion rate, and ROAS.
- Conduct A/B testing on creatives, ad copies, targeting, and landing pages to continuously improve performance.
- Regularly review and adjust bids, budgets, and targeting to ensure efficiency and maximum ROI.
3. Analytics, Reporting, and Insights
- Use Google Analytics (including GA4) and platform-specific dashboards to analyze user behavior and campaign effectiveness.
- Create and maintain detailed campaign performance reports in Google Sheets, sharing actionable insights with internal stakeholders.
- Track lead flow through the funnel using LeadSquared CRM to evaluate lead quality and optimize campaigns accordingly.
4. Collaboration and Cross-functional Coordination
- Work with the design and content teams to develop high-performing ad creatives and messaging.
- Coordinate with sales and admissions teams to align campaign messaging and lead handling processes.
- Stay updated on platform policy changes, new features, and digital marketing best practices.
5. Market and Competitor Research
- Conduct regular competitor benchmarking to understand market dynamics and identify opportunities.
- Explore emerging platforms and trends to test new lead generation tactics and expand channel mix.
Required Qualifications and Skills
- 24 years of hands-on experience in performance or paid acquisition roles.
- Proficiency with tools and platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Bing Ads.
- Strong working knowledge of Google Analytics (Universal and GA4), and experience using Google Sheets for data handling and reporting.
- Experience with LeadSquared CRM or similar lead management tools.
- Demonstrated ability to analyze campaign data, draw insights, and optimize for performance.
- Excellent project management and multitasking skills.
- Strong communication and collaboration skills with an ability to work cross-functionally.
- Highly detail-oriented with a test-and-learn mindset.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience in the education or edtech sector, especially in international education or study abroad would be a plus.
