Manage and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) with a strong focus on performance, lead quality, and conversion outcomes.
Act as the primary point of contact for assigned clients, handling regular communication, performance discussions, and expectation setting.
Present campaign performance, insights, and structured optimization plans to clients in a clear and data-backed manner.
Translate client business objectives into measurable performance marketing strategies and execution roadmaps.
Monitor and optimize key performance metrics such as CTR, CPC, CPA, CPL, and ROAS through data-driven decision-making.
Own end-to-end performance tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event setup, conversion tracking, attribution analysis, and funnel tracking.
Analyze user behavior, traffic sources, and customer journeys in GA4 to identify growth and optimization opportunities.
Troubleshoot tracking discrepancies and ensure accurate data reporting across platforms.
Execute full-funnel strategies including audience targeting, ad creatives, landing page optimization, and retargeting campaigns.
Conduct A/B testing across creatives, messaging, audiences, and landing pages to improve conversion rates and overall ROI.
Build structured performance reports and dashboards using GA4 and platform data to guide strategic decisions.
Assist in budget planning and media allocation to ensure efficient spend and improved returns.
Stay updated with platform changes, new ad formats, and evolving digital marketing best practices.
Qualifications & Skills:
13 years of hands-on experience in performance marketing with strong exposure to Google Ads and Meta Ads.
Strong working knowledge of Google Analytics 4 (GA4), including event tracking, conversion setup, attribution models, and funnel reporting.
Practical experience with Google Tag Manager (GTM) for tracking implementation and troubleshooting.
Experience in a client-facing or account management role preferred.
Strong analytical mindset with the ability to convert data into actionable business insights.
Ability to understand client business goals and translate them into performance-driven campaigns.
Proficiency in performance reporting and dashboard preparation.
Strong communication and presentation skills.
Comfortable working in a fast-paced, target-oriented environment.
High ownership, accountability, and problem-solving capability.
