Job Title - Performance Marketing Execuitve
Experience: 1 - 3 Years
Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency
Roles and Responsibilities:
- Plan and execute full-funnel paid marketing campaigns for e-commerce brands.
- Drive customer acquisition, retention, and revenue growth via Meta Ads, Google Ads, Google Shopping, Performance Max, and other channels.
- Optimize campaigns for ROAS, CPA, CLTV, and conversion rates.
- Analyze performance data and deliver weekly/monthly reports with actionable insights.
- Collaborate with e-commerce, inventory, CRM, and creative teams to align marketing with business goals.
- Lead A/B testing for creatives, messaging, and audiences.
- Leverage AI tools and automation to improve efficiency.
Requirements:
- Strong experience in e-commerce performance marketing.
- Hands-on expertise with Meta Ads Manager & Google Ads.
- Solid understanding of analytics, attribution, and scaling strategies.
- Experience with CRM tools and dynamic retargeting is a plus.
Desired Candidate Profile:
- Minimum relevant Experience of 1 to 3 Years.
- Strong team management and team mentoring skills.
- Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles
- Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
- Exposure to Branding, Advertising and Online marketing (Agency Experience)
- Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
- Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.
- Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics driven business environment.
