Performance Marketing Associate

Job Title: Performance Marketing Associate

Location:| Bengaluru

About BrightCHAMPS

BrightCHAMPS is a fast-growing global EdTech company building learning experiences that help children develop real-world skills and confidence. We combine pedagogy, technology, and data to create engaging learning programs in areas such as AI, Coding, Robotics, Financial Literacy, and Communication Skills.

About the Role

We're looking for a Performance Marketing Associate to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads. You'll own day-to-day campaign execution, work closely with creative and analytics teams, and help us scale acquisition efficiently while hitting CAC and ROAS targets.

What you'll do

• Build, launch, and manage campaigns on Google Ads (Search, Performance Max, Display, YouTube, Shopping) and Meta Ads (Facebook and Instagram)
• Monitor performance daily and optimize bids, budgets, audiences, keywords, placements, and creatives to improve CPA, ROAS, and conversion rates
• Run structured A/B tests on ad copy, creatives, landing pages, audiences, and bidding strategies, and document learnings
• Conduct keyword research, build audience segments (custom, lookalike, remarketing), and manage negative keyword lists
• Work with design and content teams to brief, review, and iterate on ad creatives
• Set up and maintain conversion tracking (GA4, Google Tag Manager, Meta Pixel, Conversions API)
• Prepare weekly and monthly performance reports with clear insights and recommendations
• Manage budgets and pacing, and flag overspend or underperformance early
• Stay current on platform updates, ad policies, and industry best practices
• Collaborate with product, CRM, and sales teams to align campaigns with funnel goals

What we're looking for

• 1-3 years of experience running Google Ads and Meta Ads
• Understanding of key metrics like CTR, CPC, CPA, and ROAS
• Basic knowledge of GA4 and Google Tag Manager
• Comfortable with Excel or Google Sheets
• Clear communication and attention to detail
• Knowledge of landing page optimization
• Familiarity with Looker Studio or similar reporting tools