We're Hiring: Performance Marketing (App Campaigns) - Assistant Manager/Manager
Experience: 4-5 years
Location: Golf Course Rd. - Gurgaon
Are you passionate about driving app growth through innovative performance marketing strategies Join our team to lead impactful app campaigns that deliver measurable results and maximize ROI!
What You'll Do:
- Strategize, manage, and optimize app-focused performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, Apple Search Ads, and other biddable platforms.
- Execute and refine Universal App Campaigns to drive user acquisition, app installs, and engagement.
- Conduct A/B testing on ad creatives, audience targeting, and campaign strategies to improve effectiveness.
- Collaborate with the App Store Optimization team to enhance app visibility and conversion rates.
- Track campaign performance using analytics tools like Adjust, Appsflyer, Branch or GA4, and provide actionable insights.
- Develop dashboards for tracking KPIs such as CPA, ROAS, CTR, and conversion rates.
- Manage budgets effectively to ensure efficient spending aligned with campaign goals.
What We're Looking For:
- Preferably agency experience with a strong background in app campaigns and user acquisition strategies.
- Expertise in Google Ads, Meta Ads, LinkedIn Ads, ASA, UAC, and programmatic networks.
- Proficiency in analytics tools (e.g., GA4, Adjust, Appsflyer) for tracking performance metrics.
- Strong knowledge of app marketing channels and ASO best practices.
- Excellent communication skills for cross-functional collaboration with product teams and stakeholders.
- Advanced reporting skills using PowerPoint or visualization tools to present campaign outcomes effectively.
Why Join Us
At ThinkROI, we empower innovation and foster growth in a collaborative environment. Be part of a team that values creativity and data-driven decision-making while driving app marketing excellence!
Apply Now or DM us for more details!
