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IceCube Digital

Performance Marketing Assistant

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  • Posted 7 hours ago
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Job Description

Key Responsibilities:
  •  Campaign Management: Build, optimize, and manage paid campaigns across Google Ads (Search, Display, PMax), Meta Ads, and Microsoft Advertising.
  •  Optimization & Research: Run advanced Smart Bidding strategies, conduct keyword research, and build precise audience segments (remarketing and lookalikes).
  • Ad Copy & Creative: Write high-converting ad copy and collaborate with design teams for visual creatives.
  • Analytics & Reporting: Track performance via GTM and GA4, monitoring key metrics like ROAS, CPA, and Quality Score to build actionable Looker Studio reports.
  • Budget Tracking: Manage and optimize monthly ad spend to maximize ROI.
What We're Looking For:
  •  Experience: 1–2 years of dedicated PPC/paid media experience.
  • Platform Mastery: Proficiency in Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
  • ·Certifications: Google Ads Certification (Search & Display) is required; Meta Blueprint is a major plus.
  • Modern Edge (2026 Skills): Comfort with AI-native ad formats (PMax, Advantage+), AI copywriting tools (Gemini, ChatGPT), first-party data strategies, and privacy compliance (GDPR/DPDPA).
  •  Traits: Strong analytical mindset, Excel/Google Sheets proficiency, and a collaborative team spirit.
What's In It For You
  • Exposure to diverse industries and cutting-edge campaign types.
  •  Structured mentorship from senior PPC strategists to help you level up.
  • A clear career growth path: Executive ➡️ Specialist ➡️ Manager.
  •  Access to premium paid tools (SEMrush, Optmyzr, etc.) and support for certification renewals.
  •  Performance-linked incentives in a supportive work environment.

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About Company

Job ID: 149076763

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Ahmedabad, India

Skills:

Google Tag Managerbeta AdsGoogle AdsMarketplace advertisingGA4Shopify analyticsAmazon Ads