Job role- Performance Marketing (Search + Social ads)
Experience- 4+ years
Location- Pune
Qualification- Any Graduate
Notice period- Upto 60 days
Skillset required- Google+Meta Ads, Paid Campaign, Branding, search, and social ads
Responsibilities-
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
- Manage end-to-end campaign lifecycle including strategy, setup, monitoring, optimization, and reporting.
- Drive performance across paid search and paid social channels to achieve KPIs such as leads, conversions, CPA, and ROAS.
- Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
- Monitor daily campaign performance and implement data-driven optimizations.
- A/B test ad creatives, landing pages, and targeting strategies to improve conversion rates.
- Collaborate with creative and content teams to develop high-performing ad creatives.
- Track, analyze, and report campaign performance using tools such as Google Analytics and ad platform dashboards.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
