Performance Marketing Analyst

About the Position:

We are looking for a highly analytical and data-driven Performance Marketing Analyst to join our team. This role is not focused on just executing campaigns, but on treating marketing as a data problem driven by numbers, structured thinking, and experimentation.

In this role, you will be responsible for analyzing performance across the full marketing funnel, identifying inefficiencies, and driving optimization through data-backed decisions. You will also leverage AI tools to enhance campaign performance, automate workflows, and improve overall outcomes.

What will you do at QI

1. Manage and scale campaigns across Google Ads and Meta Ads
2. Analyze full funnel performance: CTR CVR CPA ROAS
3. Identify inefficiencies using data-driven insights
4. Run structured experiments across creatives, audiences, and landing pages
5. Build and interpret reports using GA4, Looker Studio, Excel/Sheets
6. Use AI tools for creative generation, analysis, and automation

Basic Job Requirements

1. BTech from a reputed engineering college.
2. Minimum 2+ years of experience in Performance Marketing (PPC).
3. Strong understanding of marketing funnels, attribution, and unit economics.
4. Advanced proficiency in GA4 and Excel/Google Sheets (ability to analyze and interpret data effectively).
5. Strong analytical and problem-solving skills with the ability to break down problems using data.
6. Hands-on experience in managing and optimizing paid campaigns (Google Ads, Meta Ads).
7. Ability to make data-driven decisions and clearly explain the rationale behind them.

Preferred Job Requirements

1. Hands-on experience with AI tools such as ChatGPT or Claude for marketing use cases.
2. Understanding of prompt engineering and AI-driven workflows.
3. Experience with automation tools (e.g., Zapier, scripts).
4. Knowledge of SQL or Python for data analysis.
5. Experience with dashboarding tools such as Looker Studio or Power BI.
6. Prior experience working in a startup or fast-paced environment.

About QuantInsti:

QuantInsti was started in 2010, by the founders from iRage a leading quant and algo trading firm in India. From its early days focused on bridging the industry knowledge gap in the field of high-frequency trading, we have come a long way in the last decade. Today, we have a user base from 200+ countries with a growth rate much over 50% year-on-year.

At QuantInsti, we swear by our goal of revolutionizing the way people approach the financial markets by empowering individuals and institutions with bleeding-edge education and technologies. We offer high-quality learning experience and best-in-class courses geared towards a global audience in quantitative trading and investing. Our in-house developed technology aims to bring institutional-grade tools and platforms to democratize systematic and quantitative trading.

Why work with us

At QuantInsti, we work at the cutting edge of FinTech and EdTech offerings. We work with the newest technologies with the goal of delivering the best experience to our users in a scalable manner, with high-performance and availability. If you love to be challenged intellectually, rest assured we have plenty of them for you. We follow an open and free work culture, where you are encouraged to ask questions, learn, and teach. We offer a fast-paced environment where you take ownership of what you design and deliver. If you are looking for a move where you will find a reason to wake up every morning and rush to work, come join us.