Job description
The purpose of this role is to manage the implementation and execution of Paid Search campaigns and strategies.
Industry: BFSI
Key Responsibilities
- Focused on Day-to-Day execution and ensure timely and accurate campaign management.
- Demonstrate strong understanding of Search, social Platforms and building relationships with ad partners.
- Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
- Showcase the ability to build, manage, optimise, and troubleshoot varied campaigns that span the marketing funnel, utilising market-leading DSPs and managed service vendors.
- Be comfortable and confident analysing large data sets accurately, providing meaningful and actionable insights to meet client KPIs.
- Utilise exceptional communication skills to effectively liaise with the internal team stakeholders
Requirements
- Minimum of 3-5 years experience working within a performance role (Google, Meta & TikTok, AppInstall)
- Excellent stakeholder management and communication skills.
- Ability to work both as an individual or within a team.
- Effective organisation and time management.
- Ability to lead meetings both internally and externally in relation to activation and delivery.
- Developing external relationships with media owners.
