Performance Marketer

Uptrail is a UK-based career accelerator focused on bridging the gap between academic learning and real-world experience in the tech industry. We provide hands-on programs in data science, software development, cybersecurity, and cloud engineering, designed to empower students, job seekers, and early-career professionals. Our programs are open to both UK-based and international participants, fostering opportunities for a global audience. Uptrail is committed to shaping the next generation of skilled data analysts and tech professionals, helping individuals stand out in a competitive market.

This is a full-time remote role for a Performance Marketer. The Performance Marketer will be responsible for creating, executing, and optimizing digital marketing campaigns aimed at driving growth and engagement. Day-to-day tasks include managing pay-per-click (PPC) campaigns, conducting data analysis to assess performance, overseeing A/B tests, and identifying opportunities to enhance campaign ROI. Collaborating with cross-functional teams, the Performance Marketer will ensure campaigns align with company objectives and deliver measurable results.

• Proficiency in PPC Advertising platforms (Google Ads, Meta Ads) and knowledge of ad campaign management
• Strong skills in Data Analysis, reporting, and A/B Testing to evaluate and improve campaigns
• Experience in Content Strategy and Social Media Marketing
• Familiarity with SEO and SEM practices to boost campaign visibility
• Strong organizational, project management, and time management skills
• Proficiency in digital analytics tools like Google Analytics or similar platforms
• Excellent communication and collaboration skills
• Experience with marketing in the tech education or career development sectors is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred