Performance Marketer

Job Title: Performance Marketer

Location: Vadodara, Gujarat

Experience: 2–3 Years

Type: Full-time - On Site

About the Role

We are looking for a Performance Marketer with hands-on experience in scaling D2C

brands through data-driven paid marketing strategies. This role requires someone who

understands the full funnel from acquisition to retention and can independently manage

campaigns while optimizing for ROI and growth.

Key Responsibilities

1. Paid Media Execution

● Plan, launch, and optimize campaigns across:

● Meta Ads (Facebook & Instagram)

● Google Ads (Search, Display, YouTube, Performance Max)

● Manage budgets efficiently to achieve target ROAS, CPA, and CAC

2. Funnel & Conversion Optimization

● Understand and improve the end-to-end funnel (Ad → Landing Page → Checkout

→ Retention)

● Work closely with design and content teams to improve conversion rates

● Identify drop-offs and optimize user journey

3. Data & Analytics

● Track and analyze campaign performance using:

● Google Analytics 4

● Google Tag Manager

● Ad platform dashboards

● Generate weekly and monthly performance reports with actionable insights

4. Experimentation & Scaling

● Run A/B tests on creatives, audiences, and landing pages

● Identify winning campaigns and scale efficiently

● Build and manage remarketing audiences

5. D2C Growth Strategy

● Work on customer acquisition strategies for D2C brands

● Collaborate on retention strategies (email, WhatsApp, remarketing)

● Stay updated with market trends and competitor strategies

Requirements

● 2–3 years of experience in Performance Marketing (D2C preferred)

● Proven track record of managing ad budgets and delivering ROI ( portfolio or

●document with achievements will be needed during the interview process)

● Strong understanding of:

● Customer acquisition funnels

●Conversion rate optimization (CRO)

Attribution and tracking

● Hands-on experience with:

● Meta Ads Manager

●Google Ads

● Basic understanding of Shopify or other D2C platforms is a plus

Preferred Skills

● Analytical mindset with strong problem-solving ability

● Ability to work in a fast-paced, growth-focused environment

● Strong communication and ownership mindset

● Experience working with early-stage or scaling D2C brands

What We Offer

● Opportunity to work with high-growth D2C brands

● Performance-driven environment with real ownership

● Learning across funnels, data, and growth strategy

● Competitive salary + performance incentives

How to Apply

Interested candidates can apply via LinkedIn or send your resume along with a portfolio of

campaigns you have managed and results achieved at [Confidential Information]