Performance Marketer

Performance Marketer — The Quad

We run paid ads across Meta and Google, and we're actively building our LinkedIn presence. This role owns the creative behind all of it — and the results that follow.

About The Quad

Established in 2011, The Quad is one of India's pioneer fitness coaching companies — making thousands of Indians stronger, worldwide. From a 2-person team to a 60+ member squad, we've helped over 10,000 people transform the way they feel and function. We're a high-energy, lean startup that values organic growth, sustainable progress, and building respectable careers in the fitness industry.

The Role

As our Performance Marketer, you'll own the creative for paid ads — video and static — across Meta and Google. You'll work closely with our external performance marketing agency, but you're not just executing briefs. You'll understand what's working, challenge what isn't, and drive what comes next.

Alongside ads, you'll own and grow The Quad's LinkedIn presence — a channel we're investing in seriously.

This role is for someone who thinks before they create, and creates with the numbers in mind.

What You'll Be Doing

Ad Creative Ownership

• Think deeply about why an ad exists, what problem it solves, and what success looks like — before a single frame is created
• Script, direct, and provide edit notes for always-on and campaign-specific ads across Meta and Google
• Repurpose Instagram content for paid channels where relevant

Agency & Vendor Management

• Brief the external performance marketing agency clearly and hold them accountable to results
• Review their recommendations critically — push back where needed
• Coordinate with external videography, editing, and design teams for bigger productions
• Handle basic design and editing yourself for smaller, faster turnarounds

Performance & Optimisation

• Regularly review campaign performance data
• Translate numbers into creative decisions — what to kill, what to scale, what to test next

LinkedIn Growth

• Own The Quad's LinkedIn page
• Publish 2–3 posts per week — building brand presence and audience

Must-Haves

• Sharp, specific writing skills — strong copy with a clear point of view, for both ads and LinkedIn
• Deep understanding of what makes ad creative work — hook, format, CTA, and the reasoning behind each
• Design proficiency — Canva is fine, but you should deliver polished creatives independently
• Basic video editing — simple cuts should not need to go to an external editor
• Comfortable on camera and on set — you'll shoot content yourself and coordinate bigger productions
• Hands-on exposure to Meta and Google Ads — you need to understand how content performs on paid channels
• Data-literate — able to read performance metrics and translate them into creative action

Good to Have

• Experience working with or alongside an external agency

The Kind of Person We're Looking For

• Genuinely interested in fitness and strength training — The Quad has a strong point of view, and you need to write in it
• Creative-first, backed by numbers — you lead with ideas, but you let data sharpen them

Why Join Us

You'll have real ownership over a brand's paid creative and social presence — not just execution. If you're someone who thinks strategically, creates confidently, and wants to grow inside a mission-driven fitness brand, this is the role for you.