Performance Marketer

Superworks is expanding its digital marketing initiatives across multiple performance channels. We are looking for a data-driven Performance Marketing Specialist who can manage, optimize, and scale paid campaigns to generate high-quality leads and support business growth.

The ideal candidate should have strong experience in B2B SaaS demand generation, campaign optimization, and performance analytics. You will work closely with the marketing and sales teams to improve campaign effectiveness, test new acquisition channels, and drive measurable results through continuous experimentation and optimization.

Key Responsibilities:

• Own and optimize LinkedIn Ads campaigns (1.5L+/month budget)

• Manage ABM ad campaigns targeting named accounts

• Scale emerging channels: content syndication, programmatic display, Reddit/Quora ads

• Build and optimize retargeting campaigns across platforms

• Implement and manage multi-touch attribution modelling

• A/B test ad creatives, landing pages, and audience targeting

• Weekly reporting: CPL, MQLs, ROAS by channel

• Collaborate with marketing team on cross-platform budget allocation and strategy

Required Skills & Qualifications

• 1–3 years of B2B Paid Marketing experience

• Strong expertise in LinkedIn Ads (Lead Gen Forms, Sponsored Content, Message Ads)

• Google Ads certified

• Strong analytical skills (attribution, funnel analysis, ROI tracking)

• Experience managing high-budget ad campaigns

• Proficiency in GA4, UTM tracking, and CRM integration

Contact : [Confidential Information] or 9227996491